Privacy policy

Privacy policy

Last updated: May 2026

This Privacy Policy describes how wildlyready.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. This policy applies to all customers worldwide, including those in Australia, the European Economic Area (EEA), the United Kingdom, the United States, and other international markets.

Collecting Personal Information

When you visit our Site, we collect specific information about your device, your interactions with the Site, and details necessary to process your purchases. Additionally, we may collect further information if you contact our customer support team. Any information that uniquely identifies an individual is referred to as "Personal Information."

Device Information

  • What we collect: Web browser version, IP address, time zone, cookie information, pages or products you view, search terms, and how you interact with the Site
  • Why we collect it: To load the Site accurately for you and to perform analytics on Site usage to optimise our Site
  • How we collect it: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
  • Who we share it with: Our processor Shopify, and advertising partners including Meta and Google

Order Information

  • What we collect: Name, billing address, shipping address, payment information, email address, and phone number
  • Why we collect it: To fulfil your order, process payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen for fraud, and where you have opted in, to send you marketing communications
  • How we collect it: Directly from you at checkout
  • Who we share it with: Our processor Shopify and our fulfilment partners

Customer Support Information

  • What we collect: Name, billing address, shipping address, email address, and phone number
  • Why we collect it: To provide customer support
  • How we collect it: Directly from you
  • Who we share it with: Internal customer support team only

Marketing & SMS Information

  • What we collect: Email address and/or phone number
  • Why we collect it: To send you promotional communications, new product updates, and order-related SMS notifications including cart reminders
  • How we collect it: Directly from you when you opt in
  • Who we share it with: Our email and SMS service providers including Klaviyo

Minors

We do not intentionally collect Personal Information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at help@wildlyready.com.au to request deletion.

Lawful Basis for Processing (EU, EEA & UK)

If you are a resident of the European Economic Area (EEA) or United Kingdom, we process your Personal Information under the following lawful bases in accordance with the EU General Data Protection Regulation (GDPR) and UK GDPR (as updated by the Data (Use and Access) Act 2025):

  • Contract: Processing necessary to fulfil your purchase and deliver your order
  • Legal obligation: Processing required to comply with applicable laws and regulations
  • Legitimate interests: Processing for fraud prevention, site security, and business analytics, where these do not override your fundamental rights and freedoms
  • Consent: Where you have freely given specific, informed, and unambiguous consent - including for marketing communications and non-essential cookies

You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

How We Use Your Personal Information

We use your Personal Information to:

  • Process and fulfil your orders
  • Process payments and prevent fraud
  • Arrange shipping and fulfilment
  • Send order confirmations, invoices, and shipping notifications
  • Provide customer support
  • Send marketing communications where you have opted in
  • Improve and optimise our website and user experience
  • Comply with applicable laws and regulations

Sharing Personal Information

We share your Personal Information with service providers who help us operate our business and fulfil orders. These include:

We may also share your Personal Information where required by law, in response to a valid legal request, or to protect our legal rights.

We do not sell your Personal Information to third parties.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Our advertising partners include Google and Meta, who may use cookies and similar tracking technologies to show you relevant ads across other websites and platforms.

You can opt out of targeted advertising by visiting:

Data Retention

We retain your Personal Information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. For order information, we typically retain records for 7 years in accordance with Australian tax and accounting obligations. You may request erasure of your data at any time - see Your Rights below.

International Data Transfers

Your Personal Information may be transferred to and processed in countries outside your country of residence, including Australia, the United States, and Canada. Where we transfer data from the EEA or UK to countries without an equivalent level of data protection, we ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.

For information on how Shopify manages international data transfers in compliance with GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR

Your Rights

Depending on your location, you may have the following rights regarding your Personal Information:

Australia (Privacy Act 1988) You have the right to access and correct your Personal Information. To exercise these rights, contact us at help@wildlyready.com.au

European Economic Area - EU GDPR You have the right to:

  • Access the Personal Information we hold about you
  • Correct inaccurate or incomplete data
  • Request erasure of your data ("right to be forgotten")
  • Restrict or object to processing
  • Data portability
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at help@wildlyready.com.au. We will respond within 30 days.

United Kingdom — UK GDPR & Data (Use and Access) Act 2025 You have the same rights as set out above for EU residents. The UK's data protection framework is administered by the Information Commissioner's Office (ICO). You may lodge a complaint with the ICO at https://ico.org.uk/make-a-complaint

To exercise your rights, contact us at help@wildlyready.com.au. We will respond within 30 days.

California, USA — CCPA If you are a California resident, you have the right to:

  • Know what Personal Information we collect, use, and share ("Right to Know")
  • Request deletion of your Personal Information
  • Opt out of the sale of your Personal Information — we do not sell your Personal Information
  • Non-discrimination for exercising your privacy rights
  • Designate an authorised agent to submit requests on your behalf

To exercise your California privacy rights, contact us at help@wildlyready.com.au

Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you. Our processor Shopify uses limited automated decision-making to prevent fraud, including temporary restrictions on IP addresses associated with repeated failed transactions. This does not have a significant legal effect on you.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and analytics cookies.

Cookie consent: If you are located in the EU, EEA, or UK, we will request your consent before placing any non-essential cookies on your device. You can withdraw consent or manage your cookie preferences at any time via our cookie settings.

Essential cookies (necessary for the Site to function) do not require your consent and are always active. These include:

  • _secure_session_id: Navigation through storefront
  • cart: Shopping cart
  • checkout_token: Checkout
  • secure_customer_sig: Customer login

Analytics and advertising cookies (require consent in EU/UK) include:

  • _shopify_s / _shopify_y: Shopify analytics
  • _fbp / fr: Facebook tracking for personalised advertising
  • _ga / _gid: Google Analytics

You can manage or block cookies through your browser settings. Note that blocking cookies may affect your experience on our Site. For more information visit www.allaboutcookies.org

SMS marketing: We use cookies to track abandoned carts. Where you have provided your phone number and opted in to SMS communications, this information may be used to send cart reminder messages via SMS.

Do Not Track

There is currently no consistent industry standard for responding to "Do Not Track" browser signals. We do not alter our data collection practices when we detect such a signal. EU and UK residents can manage their preferences through our cookie consent tool.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. We will notify you of material changes by updating the "Last updated" date at the top of this page.

Contact Us

For questions about this Privacy Policy, to exercise your data rights, or to make a complaint:

Email: help@wildlyready.com.au Mail: Wildly Ready Australia, N05/2C, Chullora, Sydney, NSW 2190, Australia

For EU customers, you may also contact your local data protection authority. For UK customers, you may contact the Information Commissioner's Office (ICO) at https://ico.org.uk